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PHR PERFORMANCE

Welcome to PHR Performance Motorcycle Centre, where passion meets precision in the world of high-performance motorcycles.

Under the leadership of PHR director Peter Hickman, a TT and British Superbike race winner with over 20 years of experience in the Superbike paddock, we proudly offer an unparalleled level of expertise and craftsmanship.

At PHR, we build and provide for every motorcycle manufacturer, tailoring our services to meet the unique needs of each brand and rider. Our dedicated team of 11 skilled professionals brings a wealth of experience and expertise, crafting race and championship winning bikes that push the limits of speed and innovation. We transform our collective passion into exceptional machines, whether for the racetrack, the open road or the dirt.

Enhancing our capabilities is Peter Clifford of Actiforce Racing, our dedicated dyno professional with over 40 years of experience in racing. Renowned for his expertise in electronics, Peter plays a crucial role in optimising motorcycle performance. With our in-house dyno, we can flash and reprogram ECUs and fuel modules to suit the unique needs of each individual bike, ensuring that every machine runs at its absolute best.

Adding to our stellar reputation is David Booth, a renowned full-time engine tuner and builder whose precision and skill have earned him respect within the industry. David’s extensive knowledge and meticulous approach to engine tuning ensure that every engine leaving PHR not only meets but exceeds the highest standards of performance and reliability.

We also offer a comprehensive suspension service in partnership with James Wood of JWR Suspension, an official Öhlins and K-Tech technician. This collaboration allows us to fine-tune your bike’s suspension for optimum handling and performance, tailored specifically to your riding style and preferences.

Additionally, we work closely with DHP Graphics to provide bespoke graphics kits that enhance the aesthetic appeal of your motorcycle while reflecting your personal style. Our commitment to quality and customisation ensures that every aspect of your bike is designed to meet your unique vision.

Join us on this exhilarating journey at PHR Performance, where our commitment to performance and excellence will elevate your riding experience to extraordinary heights. No matter the manufacturer, we are here to help you unleash the full potential of your motorcycle.

PHR Performance, where your riding dreams become a reality.

Dave also played a huge role in the Trooper Triumph which powered Pete to victory at the TT, as well as rebuilding the Superstock S1000RR engine that took Pete to his first win on Mona’s Isle, setting a new lap record of 134.4mph in the process!

For more information call the PHR Team on 01507 622973. Based at Hickman HQ in Louth, Lincolnshire

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